How to turn a logo into a vector
- Drop your logo above — the biggest, sharpest PNG or JPG you have.
- Set the number of colours to match your logo (count the background as one, or tick Remove background colour).
- Adjust smoothing for round shapes, or lower it to keep sharp corners on geometric logos.
- Compare the vector preview with the original side by side, zooming into curves and corners.
- Download SVG for the web and designers, or PDF for printers.
Raster logo vs vector logo
A raster logo (PNG, JPG) is a grid of pixels. Blow it up for a banner and the edges turn blurry or jagged. A vector logo (SVG, PDF, EPS, AI) stores shapes as mathematical curves, so it stays crisp at any size and its colours can be changed precisely. Professional printers, sign makers, embroiderers and web developers all prefer vectors.
Getting a professional result
- Use the best source. Search your old emails or website files for the largest version of the logo. Even 800–1000 pixels wide makes a big difference.
- Match the colour count exactly. Too many colours adds anti-aliasing fringes; too few merges brand colours.
- Fix colours afterwards. Open the SVG in a vector editor and replace each fill with your exact brand values.
- Retype small text. Tracing reproduces shapes, not fonts. For small taglines, retyping with the original font gives perfect results.
- Check at large size. Zoom in on the preview — that’s how your logo will look on a banner.
Free, with no strings
No sign-up, no watermark, no “upgrade to download”. The tracing engine (VTracer) runs on your device, so it costs us nothing to run — and your logo stays private.
Where you’ll use your vector logo
- Print: business cards, flyers and brochures stay crisp at any size.
- Signs and vehicle wraps: sign makers cut vinyl straight from SVG or PDF paths.
- Merchandise: screen printers separate colours from vector files.
- Web: an SVG logo is tiny, loads fast and is razor sharp on high-resolution screens.
Keep a master SVG and export PNGs from it as needed, rather than resizing old PNGs again and again.
Frequently asked questions
Why do printers ask for a vector logo?
Vectors scale to any size without losing sharpness, and they can be printed with exact spot colours. Signs, vehicle wraps, embroidery, screen printing and large banners all need vector artwork.
Will the colours match my brand exactly?
The tracer picks the closest colours from your image. If your brand uses precise hex or Pantone values, open the SVG in a vector editor and set each fill to the exact colour.
Can I convert a logo with a transparent background?
Yes. Transparent PNGs keep their transparency in Logo / colour mode. For a white background, tick 'Remove background colour'.
What if my logo has text?
Large, bold text traces cleanly. For very small text, it's often better to retype it in a vector editor using the original font.
SVG, PDF, EPS or AI — which do I send?
SVG and PDF are accepted almost everywhere. If a printer insists on EPS or AI, open the SVG in Inkscape or Illustrator and save it in that format.
Is my logo uploaded?
No. The conversion happens on your device, so unreleased or client logos stay private.
Related free tools
- PNG to SVGTurn logos, drawings and photos into clean, scalable vector files.
- Passport PhotoCrop to any country's official size, fix the background, print at home.
- Sign PDFAdd a signature, initials, dates and text to any PDF in seconds.
- PNG to SVG for Cricut →
- Image to SVG for Embroidery →
- Image to SVG for Laser Engraving →